SERK

We are a boutique brand founded by Australians. We choose to base our HQ in China.

Why? New frontiers in manufacturing are being pushed in Asia and we want to be in the thick of it.

Besides, the awe-inspiring roads of the Himalaya and Central Asia are in our backyard. Since 2012 we’ve been exploring these frontiers. From roads high in the Himalayas to the remote tracks of Kyrgyzstan we’ve ridden thousands of kilometres in search of that “new frontier”.

Frontier outlook is our DNA and drives our design philosophy. Our bikes incorporate the progressive trends in cycling while maintaining a reliability and sensibleness that is essential for the frontiers.